Nicholas Schmidt is the name behind a fashion brand representing American tradition in the highest regard. Urbanity101 is proud to feature this native Wisconsinite and the story behind his emerging label. Nicholas creates custom made-to-order selvage denim pieces for men and women, as well as vegetable-tanned leather accessories.
Three years ago, Nicholas took on the craft of making jeans. This was spurred by a conscious decision to quit drinking and refocus his time and energy into full progression of his design skills. What started as a single simple jean mock-up, soon developed into a consistent process for creating superb selvage jeans. Nicholas saw his skills improve immensely as he began working across different mediums. He began to branch out and learn leather working, eventually creating a full product line consisting of belts, wallets, and briefcases. Nicholas describes his belts as “life lasting”, as they are made with 11-13 ounces of leather exclusively sourced from the Herman Oak company.
The Nicholas Schmidt brand draws it’s fashion inspiration from the 1930’s and 40’s; coupling that period’s iconic work-wear aesthetics with modern fashion sensibilities. What separates his brand from other fashion companies is how he manages to side-step the current assembly-line format of purchasing clothes. All of the pieces are custom and made to order based on the specific measurements of the customer. Nicholas is committed to fully involving the customer in the step-by-step creation of their garment. All of the denim is sourced abroad from socially responsible manufactures.
What especially stood out to us here at Urbanity101, is how Nicholas is able to create high quality selvage denim that breaks gender lines. A majority of current Women’s jeans offers solely fashion designs in place of quality construction and durability. This allows Nicholas to merge both elements within his women’s garments. The selvage material creates a silhouette that stretches and adheres each woman’s unique shape. He believes that women need and deserve a higher quality denim jean. We here at Urbanity101 attest to Nicholas filling that void within the current fashion market.
For inquires, please visit (nicholasschimidtusa) & Facebook.